About Us
Our Story
"A bit of Brazilian soul, delivered straight to your UK doorstep."
Hello! I’m Alana, the founder of Velune. If you’re looking for a massive, faceless corporation, you’ve probably landed on the wrong page. Velune started as a dream I had to bring something a bit more personal to the world of online shopping.
The Journey from the South
My story doesn't begin in a shiny London office, but in the sunny, creative heart of Southern Brazil. I’ve always been obsessed with finding products that aren't just "functional" but actually feel proper—items that have a bit of character and quality.
I spent months (and far too many cups of coffee) hand-picking pieces that I’d actually want in my own home. That’s how Velune was born: a boutique brand built on the idea that premium style shouldn’t be a headache to find.
The "How I Do It" Bit
Here’s the honest truth: my creative heart and headquarters are based in Brazil. This is where I handle the design, the curation, and the late-night thoughts on how to make this boutique better.
However, to make sure you’re not waiting ages for your parcel to cross the Atlantic, I’ve set up a smart international logistics network. We ship our curated collections directly from our global hubs straight to the UK. This means you get the best of both worlds—unique Brazilian curation and global efficiency.
Why I Do It
For me, Velune is more than just a shop; it’s a passion project. I’m small enough to care about every single order, making sure everything is sorted exactly how it should be. I believe in transparency, good vibes, and making sure you’re chuffed with what you receive.
Thanks for being part of my journey. It means the world to me.
Alana
Founder of Velune